You don't have an AI problem. You have a decision problem.

A self-paced masterclass for manufacturing SME leaders

Six short modules that turn the AI noise into one better decision, one real result, and a 12-month plan you can start on Monday.

Lifetime access · downloadable workbook · ~2 hours, done at your pace

The problem (agitate)

Every headline says you need AI. Every vendor has a platform. And yet, on your floor, the real pressures were here long before anyone said the word: input costs that never fully come down, skilled people getting harder to keep, customers who now demand proof — traceability, quality data, a fast answer when something goes wrong.

So you look at "smart factory" projects and hesitate — and you're right to. Most of them fail. Studies put the failure rate of AI pilots as high as [~95%] — not because the technology is bad, but because nobody tied it to a decision that actually mattered. Meanwhile the advice you're handed was written for multinationals with data-science teams and budgets you'll never see. Copy their blueprint and you import all of their cost and none of their advantage.

You're not behind. You've just been measured against the wrong benchmark, and sold the wrong plan.

The turning point (promise)

There's a simpler, frugal path — one built for the 99% of manufacturers who *are* the industry, not the 1% who get the case studies.

It starts with a single reframe: **stop asking "which technology should we buy?" and start asking "which recurring decision, made a little better, would change a result our customer pays for?"**

That's the whole method of this masterclass. Not a technology tour. A leadership blueprint — the one that lets a 60-person factory combine the capability of the giants with a speed they'll never have.

What you'll walk away able to do

- Name the **one decision** in your business worth improving first — before spending a dollar on tech.
- See your factory as five simple layers, and know exactly **what to fund first** (and what to ignore).
- Run a **90-day loop** that proves value *before* you scale — the antidote to failed pilots.
- Capture your best people's know-how **before it retires** out the door.
- Put AI to work as an **assistant your team controls**, not a threat to their jobs.
- Govern it simply, make it resilient, and start **selling outcomes** — not just parts.
- Leave with a filled-in **365-day roadmap** for one real decision in your business.

Who it's for

**This is for you if you're** an owner, MD, GM or senior leader of a manufacturing SME (roughly 20–500 people) who knows AI matters but is tired of hype, wary of expensive platforms, and wants a practical, frugal way to start.

**It's probably not for you if** you want deep engineering how-to and code, or you're a large enterprise with a dedicated data-science function. This is strategy for leaders, not a technical build guide.

What's inside

1. **Set Direction** — find your one outcome and one decision. *(Tools: First-Decision Canvas, Five-Layer Slice)*
2. **Build the Digital Foundation** — connect only what the decision needs, without a multinational's price tag. *(Frugal-Fit Test)*
3. **The Decision-Driven Factory** — the five decision engines and the 90-day loop that proves value. *(Decision Map, AI Opportunity Matrix)*
4. **Trusted Knowledge & Human-Led AI** — capture expertise before it retires; put AI to work under human control. *(Knowledge Risk Audit)*
5. **Govern, Endure, Sustain** — trust, resilience and sustainability, sized for an SME. *(One-page AI Register, Resilience & Value maps)*
6. **From Outcome to Growth** — climb the value ladder, sell outcomes, and scale without losing control. *(Transformation Portfolio, 365-Day Roadmap)*

**Plus:** an 12-tool fillable workbook, a fully worked example (see exactly how one firm answers every worksheet), and lifetime access to all updates.

Why this is different

- **It's not the book read aloud.** The book gives you the ideas; the masterclass makes you *do* them — guided, tool by tool, on your own real decision.
- **It's frugal by design.** No platform to buy, no consultant to hire. The whole point is the smallest step that works.
- **It's built on 35+ years on real ASEAN factory floors** — not academic theory. The examples will feel like your own shop.
- **You finish with a plan, not just notes** — a filled 365-day roadmap for one decision you can start this week.

Meet your instructor

**Colin Koh** has spent more than 40 years pioneering industrial technology across Singapore and the ASEAN region. He's a two-time recipient of Singapore's Enterprise 50 Award, past President of what is now AutomationSG, a founding member of the Sustainable Energy Association of Singapore, and an alumnus of the MIT executive programme in AI and IoT. He's the author of [four/five] books on smart manufacturing and Industrial AI, and shares his thinking with a community of 30,000+ manufacturing professionals. This masterclass distils a career of what actually works when resources are tight, time is short, and the next order is on the line.

The offer

**The 99% Factory Executive Masterclass **
- Six modules, lifetime access, watch at your pace
- The complete 12 tool, fillable Executive Workbook (PDF)
- The fully worked example
- All future updates, free

FAQ

**How long does it take?** About two hours of video, plus the worksheets. Do it in one sitting or one module a week.
**Is it technical?** No. It's for leaders. You'll learn what to demand and decide — not how to write code.
**We're quite small / quite traditional. Will it fit?** Yes — that's exactly who it's built for. The whole method assumes tight resources and older machines.
**How is this different from your book?** The book explains the ideas; the masterclass walks you through applying them to your own business, with the tools and a worked example.
**Do I need to buy any software?** No. The approach is deliberately frugal — the first step needs almost nothing.
**Can my team watch it too?** [One enrolment is per person; ask us about team access.]

**You've read this far because you already know it's time.**
Start with one decision. Enrol today, and by the end of the week you'll have a clearer direction than most of your competitors will have all year.